Employment Director of Commercial Marketing

Position Summary

This important marketing management role is responsible for providing ongoing leadership, vision and support to the commercial marketing organization to assure attainment of business objectives including timely product launches, sales support and direct marketing to consumers and clinicians. Under guidance of the VP Marketing/CEO, you will lead the development of brand messaging to drive our product innovation around the globe through mixed media marketing: tactical sales materials, medical meetings, tradeshows/symposiums and direct to consumer marketing. You will develop, implement and evaluate communications strategies and plans to our constituents worldwide. Since IVF decisions are highly dependent on Digital/Social media, you will have the unique opportunity to immediately engage and lead the impactful utility of this powerful communication platform.

Major Duties and Responsibilities

• Lead product launches to ensure successful achievement of revenue objectives.
• Develop commercial marketing strategy and execution plan, including budget and resources.
• Work closely with the upstream product marketing team to ensure a smooth transition from product development to robust commercialization. Provide input and support for customer needs assessments to be used as inputs to product marketing
• Develop plans and take a leadership role for Public Relations, Commercial Marketing (including Digital/Social Media) for organization. Work with senior leadership to develop and manage the marketing communication plan (internal and external). Create and execute successful media campaigns.
• Create and deliver high impact promotional marketing material that drives to company objectives.
• Develop updated positioning strategies and messaging. Ensure all external communication is on point with messaging and brand. Drive and ensure consistent brand messaging throughout all communications.
• Provide leadership and plan for social marketing within Auxogyn communities. Be an expert in social and define governance for Auxogyn.
• Develop and maintain strong working relationships with external creative/PR /agency teams, clinical/regulatory/R&D and sales to ensure successful product launches and programs.
• Lead tradeshows, medical meetings and events. Responsible for all aspects from creative, brand, messaging to logistics and onsite management.
• Work closely with the upstream product marketing in development of materials and provide ongoing leadership and support of sales training programs.
• Work closely with Sales leadership to develop and implement sales tools that will support the business goals. Develop and manage global forecasts with sales leadership.
• Develop, implement and measure marketing campaigns to include, online and print advertising, media planning, CRM initiatives, and patient awareness and education materials, website/microsite development.
• Analyze trends from sales and marketing campaigns including examination of leading/lagging indications and ROI of marketing campaigns). Provide regular reports to senior leadership on trends and plans to address.
• Work closely with field sales to identify opportunities and ensure effective execution of marketing plans and tools.
• Consistently interface with key clinicians and influencers to identify needs and opportunities for new products and programs.
• Ensure that regulatory and legal guidelines are followed for all marketing including social/digital marketing
• Recruit, hire, train and motivate best in class marketing team.

Preferred Qualifications

Education and/or Job Experience

• Minimum BA/BS degree required. MBA strongly preferred.
• Minimum of 7+ year’s commercial experience with at least 2 years leading a product/brand team.
• Experience in medical device/ diagnostics or biotech mandatory. Experience in the Assisted Reproduction Field or Maternal Fetal Medicine is preferred.
• Multiple examples of experience leading successful product launches and media campaigns necessary.
• Demonstrated experience using digital/social media with success. Must be able to provide examples of campaigns/programs and ROI.
• Previous experience driving a new category/disruptive technology given preference.
• Must have experience developing strategies and in business planning.
• Strong analytical skills including user needs analysis, financial business modeling, budgeting and forecasting required.
• Proven ability to translate voice of customer into programs that deliver on customer and business needs.
• Ability to work closely with sales and sales leadership to understand market needs and deliver product launches and sales tools that exceed expectations.
• High level of initiative required with a track record of being highly successful.
• Previous talent identification, hiring, management and development required.
• Excellent interpersonal and presentation skills required as well as a strong executive presence

Special Skills, Abilities, and Requirements

• Travel required up to 30% domestically including weekends. International travel 2-3 times per year
• Strong skills in Excel, PowerPoint required

Demonstrated Personal Characteristics

Candidate must be driven to deliver results with the ability to establish rapport, earn trust, and effectively collaborate with others. Essential attributes of the successful candidate is one who:

• Is Action Oriented:
  • Motivated by results
  • Full of energy when faced with challenges
  • Able to make and implement tough decisions
  • “Proactive” as opposed to “reactive”
• Deals with Ambiguity:
  • Can be flexible and adaptable in a complex, changing environment
  • Can comfortably handle risk and uncertainty
• Works Collaboratively:
  • Practices attentive and active listening
  • Has the patience to hear people out and to search for constructive input
• Exemplifies Interpersonal Savvy and Integrity:
  • Relates well to all kinds of people—both inside and outside the company
  • Builds constructive and effective relationships
  • Uses diplomacy and tact
  • Adheres to an appropriate set of core values and beliefs
  • Always acts with uncompromising integrity